The largest telco in Ghana, MTN, has justified raising the costs of its services for both prepaid and postpaid users by 15%.
Customers of Fiber Broadband and Fixed Wireless Access (4G Router/Turbonet) were also impacted by the price increase, which went into effect on Tuesday, November 28, 2023. The price increase also affected voice, SMS, and data services.
A few Ghanaians expressed their unhappiness with MTN’s steep price increase for its services on social media.
However, the Significant Market Power (SMP) firm explained that the increase was necessary to sustain its business operations.
“The review is now required because operating expenses have gone up. According to a statement from MTN, the review will permit the company to keep making the investments necessary to maintain its operations moving forward.
Mr Noel Kojo-Ganson, Chief Commercial Officer of MTN Ghana, gave a concise explanation for the increase: “We are very mindful of the challenging economic conditions and the increasing cost of inputs for our business.” He said that the increase was the result of market pressure. We need to review prices in order to maintain our business and fund network upgrades and new innovations that will improve customer satisfaction.
Read below the statement by MTN
MTN
MEDIA RELEASE
MTN IMPLEMENTS PRICE INCREASE
Accra, Tuesday, November 28, 2023. Scancom PLC (MTN Ghana) has implemented an upward review of its voice and data prices by 15% for most of its products and services for both pre-paid and post-paid customers. The new pricing takes effect today, 28th November 2023. The price review impacts Voice, SMS, and Data as well as Fiber Broadband and Fixed Wireless Access (4G Router/Turbonet) customers.
The review has become necessary due to increased operational costs. The review will allow MTN Ghana to continue to make the investments required to sustain its business going forward.
Explaining the reason for the increase, the Chief Commercial Officer for MTN Ghana, Mr Noel Kojo-Ganson, indicated that it was due to market pressures: “We are very mindful of the challenging economic conditions and the increasing cost of inputs for our business. The price review is (Internal necessary to enable us to continue to sustain the business and make the needed investments in the network and new innovations to enhance customer experience”.
MTN Ghana would like to assure its cherished customers that it will continue to focus on delivering reliable. innovative, and improved customer experience. Our customers remain our key priority and we will continue to innovate and give the best value and experience to them.
To this end, MTN Ghana’s promotions, offers and loyalty schemes include the existing 50% bonus for 4G customers. on myMTN App and Momo App will remain.
MTN Ghana remains committed to pursuing its Ambition 2025 strategy which is anchored on five pillars Fintech Solutions, Digital Services / Ayoba, Enterprise, Network As A Service, and an API Marketplace to deliver a bold new digital world to customers.
More information can be accessed on MTN’s website, www.mtn.com.gh, or our social media platforms.
SOURCE: Citinews
